We are committed to protecting your privacy and ensuring transparency regarding how we collect, use, process, and safeguard your information.
This Privacy Policy explains how LeadWhats collects, stores, uses, discloses, and protects information when you access or use our website, platform, applications, services, integrations, and related technologies.
By accessing or using LeadWhats, you agree to the practices described in this Privacy Policy.
1. About LeadWhats
LeadWhats is a Customer Relationship Management (CRM) platform designed to help businesses manage WhatsApp conversations, organize leads, track sales opportunities, automate workflows, and improve customer engagement.
2. Information We Collect
2.1 Information You Provide
We may collect information that you voluntarily provide, including:
- Full name
- Email address
- Company name
- Phone number
- Billing information
- Account credentials
- Customer support communications
- Information submitted through forms
2.2 Information Collected Automatically
When you access our platform, we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Usage statistics
- Session data
- Referral URLs
- Geographic location data
- Log files
2.3 CRM and Communication Data
Depending on the services you use, LeadWhats may process:
- Contact information
- Lead records
- Customer interactions
- Sales pipeline data
- WhatsApp conversation metadata
- Notes and tags
- Custom fields
- Appointment scheduling information
3. How We Use Information
We use information to:
- Provide and maintain our services
- Create and manage user accounts
- Process subscriptions and payments
- Improve platform performance
- Deliver customer support
- Monitor service usage
- Detect fraud and abuse
- Enhance security measures
- Send service-related notifications
- Develop new features and functionality
- Comply with legal obligations
4. Legal Basis for Processing
Where applicable, we process personal data based on:
- User consent
- Contractual necessity
- Legitimate business interests
- Compliance with legal obligations
- Protection of rights and security
5. Data Storage and Security
We implement industry-standard security measures designed to protect information from unauthorized access, disclosure, alteration, or destruction.
Security measures may include:
- SSL/TLS encryption
- Access controls
- Authentication mechanisms
- Network monitoring
- Security audits
- Data backups
- Infrastructure protection
While we strive to protect your information, no internet transmission or storage system can be guaranteed as 100% secure.
6. Third-Party Services
LeadWhats may integrate with third-party services including:
- Payment processors
- Cloud hosting providers
- Analytics platforms
- Email delivery providers
- CRM integrations
- Communication platforms
- Marketing tools
These providers maintain their own privacy policies and practices.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember user preferences
- Authenticate sessions
- Improve platform performance
- Analyze traffic patterns
- Measure marketing effectiveness
- Enhance user experience
Users may disable cookies through browser settings, although certain features may become unavailable.
8. WhatsApp Integration Disclaimer
LeadWhats is an independent CRM platform and is not owned, operated, endorsed, or sponsored by WhatsApp or Meta.
Users remain responsible for ensuring compliance with:
- WhatsApp Business Platform policies
- Applicable privacy regulations
- Marketing consent requirements
- Communication laws in their jurisdiction
9. Data Retention
We retain information only for as long as necessary to:
- Provide our services
- Maintain business records
- Resolve disputes
- Enforce agreements
- Meet legal obligations
Retention periods may vary depending on the type of information and applicable regulations.
10. International Data Transfers
Information may be stored and processed in countries outside your country of residence.
By using LeadWhats, you acknowledge and consent to such transfers where permitted by applicable law.
11. Your Privacy Rights
Depending on your location, you may have rights including:
- Access your data
- Correct inaccurate information
- Delete personal data
- Restrict processing
- Object to processing
- Request portability
- Withdraw consent
Requests may be submitted using the contact information provided below.
12. Children’s Privacy
LeadWhats is intended for business and professional use.
Our services are not directed to children under the age required by applicable laws. We do not knowingly collect personal information from children.
13. Compliance with Privacy Laws
LeadWhats aims to operate in accordance with applicable privacy regulations, including:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- UK GDPR
- Brazilian General Data Protection Law (LGPD)
Users are responsible for ensuring their own compliance obligations when processing customer data through the platform.
14. Disclosure of Information
We may disclose information when necessary to:
- Comply with legal requirements
- Respond to lawful requests
- Protect our rights
- Prevent fraud or abuse
- Enforce agreements
- Protect users and the public
15. Business Transfers
In the event of a merger, acquisition, restructuring, financing, sale of assets, or similar transaction, information may be transferred as part of the business assets.
16. Account Termination
Users may request account deletion at any time.
Certain information may be retained where required by law, accounting obligations, dispute resolution requirements, or legitimate business purposes.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically.
Updated versions will be posted on this page together with the revised effective date.
Continued use of LeadWhats after changes become effective constitutes acceptance of the updated policy.
18. Acceptance
By accessing or using LeadWhats, you acknowledge that you have read, understood, and agreed to this Privacy Policy.